Our Authors
Every outfit idea, styling tip, and trend report is crafted by people who live and breathe fashion. Meet the voices shaping your style journey.
"Style is not about following rules. It is about knowing which ones to break."— Saraya Juan
Our Approach
Every piece of content we create follows a simple principle: practical advice that works for real women. No gatekeeping, no impossible standards, no "buy this $500 item" mandates.
We believe style is a skill anyone can learn. Our job is to teach it in a way that respects your time, your budget, and your unique aesthetic.
About Our Authors
Who is Saraya Juan?
Saraya Juan is the founder and lead fashion curator of The Saraya Store. A 35-year-old fashion obsessive based in the US, she brings years of expertise in building capsule wardrobes and teaching style as a learnable skill. Her philosophy centers on intentional dressing over expensive labels.
How can I contact an author?
You can reach our team through the contact page. While we may not respond to every message, we read all feedback and use it to shape future content. For collaboration inquiries, please include details about your proposal.
Do you accept guest contributors?
We occasionally feature guest perspectives from fashion professionals, stylists, and industry experts. If you have expertise to share, reach out through our contact form with your background and proposed topic.
Who oversees the editorial process?
Imran Emu is the editorial director at The Saraya Store. He sets the standards for research, fact-checking, voice, internal linking, and structural consistency that every post passes through before publishing.
Who writes the long-form guides and travel coverage?
Towhidul Islam is the lead writer and co-founder of The Saraya Store. He writes the deep guides, research-backed explainers, pillar pages, and destination coverage including our World Cup 2026 host city guides.
Start Exploring
Dive into our collection of style guides, outfit ideas, and trend reports.